Initial Meeting: Understand your goals and expectations. Discover what’s unique about your property — from its design and history to its features and details. Craft a plan to begin the process.
Market Overview: Analyze factors that could affect the sale price, including macro- and micro-market dynamics, supply and demand, competitive inventory, price trends, list-to-sale price ratios, seasonal considerations, timing, and more.
Attract the Right Buyer: Outline key demographics and create buyer profiles. Create a marketing plan to optimally position your home on the market.
Prepare to List: Set the list price and terms. Provide necessary documentation, such as listing forms, plans, inspections, title, and disclosures. Coordinate make-ready improvements, alterations, cleaning, staging, flexibility, and incentives. Monitor marketplace changes.